Automated Marketing Software is Critical With the unstable condition of the US economy over the past four years, many marketing departments are required to produce more results with less money to invest in their efforts—all while attempting to validate...
Most business owners today are well aware of the importance of generating sales leads and managing them properly. Now more than ever, marketing and sales professionals are focusing on generating viable leads as well...
How to Make Lead Management Easy Lead management refers to the methodologies, practices, and systems that a company uses in order to generate leads for acquiring new business and retaining current business. It is also an effective way to create better brand...
Trade show lead management is much more than just showing up at these events in order to shake a few hands. It refers to a company function that describes those methodologies, practices, and systems that have been designed and developed to generate qualified...
Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account. Knowing these and taking advantage of them can help to improve the close rate of your B2B...
Many marketers focus on lead generation, but not on what comes after: what is done with the leads as they are generated, how they are distributed, and how soon they’re followed up on. Leads are a valuable asset to your business and should be handled with...
Lead generation is an important step in the sales process, but the investment you put into gaining those leads is useless unless you close them. For most leads, the ability to close depends upon how quickly you follow up on that lead. Through developing a...
As with any software change within a company, there are bound to be questions. The first in instituting any new or more developed program should be whether you need more lead generation or just better lead management. Ask yourself these questions: Does your...
First and foremost, you must capture the data from websites, phone calls, distributions centers, direct mail and landing pages. If these requirements sound like too much, it is what most corporate clients want and need to succeed. That fact alone should get...
A lead management system is critical to success for any business. Understanding where your leads are in the sales process, who is working a specific lead, and what the results of your strategies are can pay off with huge gains for your business. Once a...