All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something. On the other hand, you could have customers that are raring to go and that are just waiting for that one good...
A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined...
As a customer, and I am sure you have seen it too, there are forms out there that have you saying, “It’s just not worth it” and immediately leaving the site. The key to a great lead generation form is design, ease, and the content that surround it on landing...
Including a form on your landing pages is one of the quickest ways to convert visitors into leads. There are many ways to design a form and an endless list of fields you could include. Let’s take a look at some of the biggest things you can do right now to...
Getting the most out of your lead generation involves more than just getting as many people as possible to contact you or fill out your form. Generating the right leads that will improve your ROI and knowing the behavior of those leads before they convert is...
If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many high-quality phone calls as possible. By using A/B testing and phone call tracking, you can develop a landing...