![[Infographic] How Does Lead Management Help Business?](https://www.marketingoptimizer.com/wp-content/uploads/2013/09/business-man-financial-inspector-secretary-making-report-calculating-checking-balance-internal-revenue-service-inspector-checking-document-audit-concept-1-1080x675.jpg)
Lead Management FAQs
As with any software change within a company, there are bound to be questions. The first in instituting any new or more developed program should be whether you need more lead generation or just better lead management. Ask yourself these questions: Does your business...
Creating a Lead Management Program
First and foremost, you must capture the data from websites, phone calls, distributions centers, direct mail and landing pages. If these requirements sound like too much, it is what most corporate clients want and need to succeed. That fact alone should get you going....
The Basics of Lead Management
A lead management system is critical to success for any business. Understanding where your leads are in the sales process, who is working a specific lead, and what the results of your strategies are can pay off with huge gains for your business. Once a company...![[Infographic] The Benefits of Lead Scoring](https://www.marketingoptimizer.com/wp-content/uploads/2013/07/Infographic_post1.jpg)
[Infographic] The Benefits of Lead Scoring
Lead Scoring: Nobody’s using it! Nobody might be a bit of a stretch – but lead scoring is not as prevalent as it should be in businesses. Did you know that 50% of leads are qualified but not yet ready to buy? And that only 25% of incoming leads are...