What Is a Landing Page
A landing page is the first page that a website visitor lands on after clicking a link from another website, an email, a search engine, or another source. A landing page can be any page on your site, such as your home page, contact us page or a blog post. Creating the...
What is Inbound Marketing?
Inbound marketing is all about creating and sharing great content to market your business. There has been a lot of controversy about what inbound marketing truly is and what should be included in its definition. In the most general sense, inbound marketing is any kind...
11 Tips for Great Landing Page Headlines
The headline on your landing page is what your visitor will notice first, and it’ll be the last thing they notice if it doesn’t catch their attention and appeal to their needs. Write your own great headlines using the following 11 tips: 1. Keep it short and sweet. A...
A/B Testing For Beginners
You want to drive traffic to your website, and you have a specific group of people you want to target. How do you know that those people are getting the best page possible for their needs? Even with all the guides for building good landing pages, often the best way to...