![[Infographic] The Internet Marketing Optimization Process](https://www.marketingoptimizer.com/wp-content/uploads/2013/11/hands-using-mobile-payments-1080x675.jpg)
A/B Testing for Calls
If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many high-quality phone calls as possible. By using A/B testing and phone call tracking, you can develop a landing page that...
What is a Call-To-Action?
FIRST THINGS FIRST When developing a landing page or an ad for a product, many advertisers focus too much on the what and the why of their product (what the product is, and why it’s the best product for you), but they forget to tell their visitor how, or “This is how...
Lead Generation – What these Landing Pages Did (And Did Not) Do Well.
Creating a landing page specifically for generating leads can result in an increase of good leads for your salesman, and many companies know this. However, some lead generation landing pages are more effective than others, and creating the best pages is a matter of...
What Is Lead Aggregation?
Lead aggregation is a way to gather a large number of leads at one time in one place to help streamline the sales process. These leads are then followed up on or sold to others to use for their sales and marketing needs. The development of new technology and tools in...