Which Metrics You Must Track While A/B Testing
The web is constantly shifting, and the needs of your customers shifting with it. What is A/B Testing? First, let’s back up. What is A/B testing, and why should you care? A/B testing is when you put up two distinct versions of your site. You split the traffic between...
4 Metrics You Must Use For Lead Scoring
All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something. On the other hand, you could have customers that are raring to go and that are just waiting for that one good offer before...
Top 4 Niche Marketing Techniques
Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that are available within your market (BusinessDictionary.com). This is...
5 Proven Tips to Close B2B Sales
Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account. Knowing these and taking advantage of them can help to improve the close rate of your B2B sale. This piece...